RealX — Fractional Property Investment Platform

RealX started as an early-stage idea brought to us by the client. The vision was to create a fractional real estate ownership platform that allows users to invest in property with lower capital while maintaining legal ownership and transparency.

How RealX performed:

🏢Property listings were fully subscribed within weeks of launch

👥The platform attracted real investors across multiple property offerings

✅Early adoption validated demand for simplified fractional property investing

Early product performance included a Dwarka property deal fully subscribed at ₹9.4 Cr within 45 days, and a commercial land acquisition in Ayodhya totaling ₹10.4 Cr, indicating strong user trust in the fractional investment experience.

My contribution

•Led end to end product design for the MVP

•Collaborated closely with engineering during build

•Supported testing and post-launch review

Timeline:20 - 24 weeks

Platform:Web app / Website

Problem statement

Real estate investment in India is capital-intensive, legally complex, and intimidating for first-time investors.

Most users rely on offline brokers, word-of-mouth advice and manual documentation this leads to :

🚧High entry barriers

🤔Confusing legal and ownership structures

🔒Low trust in digital property platforms

🧠Poor understanding around newer investment models

🚨Trust and credibility concerns, including fear of fraud and unclear ownership rights

How might we help users understand, trust, and complete a fractional property investment while keeping the experience simple, transparent, and legally credible?

We followed a lean, outcome-driven design approach.

The emphasis was on learning quickly, not designing a fully scaled product.

🔍Quick discovery

📄Synthesize

✅Prioritization

🏗️Design & Build

🚀Launch

Research insights

Research included secondary research on Indian real estate investment behavior, competitive analysis of local and global fractional investment platforms and internal discussions with product and tech teams

🔐 Trust & Credibility

•Legitimacy and fraud protection matter more than returns

•Visible proof builds confidence

🧩 Awareness

•Fractional ownership is poorly understood

•Often confused with traditional real estate or finance

💡 Decision-Making

•Decisions are slow and reassurance-driven

•External validation strongly influences action

📱 Digital Experience

•Users are comfortable transacting digitally, but not blindly

•Plain language matter most

💰 Pricing & Entry

•Hidden costs increase drop-offs

•Transparent breakdowns improve trust

📊 Post-Investment

•Users need reassurance even after investing

•Access to updates and documents reduces anxiety

📄 Legal & Ownership

•Legal structures are hard to understand and intimidating

🧠 Psychological

•Physical assets feel safer than abstract investments

Early Design

Solution & Execution

The solution centered around a guided investment flow that reduced cognitive load and removed unnecessary financial jargon.

User could :

💰Discover properties with clear pricing and ownership details

⚖️Understand risks, returns, and legal structure in plain language

🪜Complete investments through a structured, step-by-step flow

✅Clearly view their ownership status post-purchase

The product was initially released within close networks to validate trust and usability before being opened to a wider audience.

Key learnings

•Trust is the primary design challenge in financial products

•Simplifying language significantly improves user confidence