Back
Pupperazy — On-Demand Grooming & Home Vet Services
The project focused on designing a lean MVP that could validate real demand, while balancing user trust, operational feasibility, and speed to launch.
Impact (Post-Launch Results)
The MVP showed early traction through the client's network and pet-event promotions, with users actively booking services soon after launch. This validated market demand and confirmed key user.
My contribution
Problem statement
Pet ownership in urban India is growing rapidly, but access to reliable pet care services remains fragmented.
Pet owners typically rely on WhatsApp groups, Internet, Physical clinics, Personal referrals, etc this leads to :
The challenge was to design a simple, trustworthy booking experience that balances user confidence and operational feasibility.
We followed a lean, outcome-driven design approach.
The emphasis was on learning quickly, not designing a fully scaled product.
Research insights
Research included informal interviews with pet owners, vets, groomers and Competitive analysis of local and global pet service apps
Pet owners
Vets & Groomers
Feature prioritization
To avoid overbuilding, features were prioritized based on Impact, Operation feasibility.
High-Priority MVP Features :
Lower-priority features (subscriptions, store, course, etc) were intentionally deferred.
Execution & MVP Build
The MVP features were combined into a single, guided booking flow that reduced decision fatigue and manual coordination.
Users could select a service, choose an available time slot, add a pet profile, and confirm a booking with clear status updates, enabling fast first-time bookings and smoother repeat usage.